See Every Visitor. Own Every Insight.
Get the complete picture of how visitors interact with your website -- without sharing their data with Google, and with flexible privacy controls you can tune to your jurisdiction's consent rules.
Is Google Watching Your Visitors More Than You Are?
When you use Google Analytics, your visitor data doesn't just go to you -- it goes to Google. They use it for their own advertising purposes, and privacy regulators in multiple EU countries have ruled GA4 non-compliant with GDPR. On top of that, GA4 samples your data and gives you a filtered, aggregated view of what's actually happening on your site.
What Matomo Does For You
Measure What Matters
Goals, events, conversions, and multi-step funnels -- track the business outcomes you care about, not just pageview counts.
Understand Behavior
Heatmaps, session recordings, and funnel analysis show you exactly how visitors interact with your pages -- not just pageview counts.
Protect Privacy
Configurable to meet GDPR, CCPA, FERPA, and HIPAA requirements. Your visitor data stays on your infrastructure -- never shared with advertisers or third-party trackers.
Make Better Decisions
No data sampling means you see every visitor, not statistical estimates. Make decisions based on complete, accurate data.
Why Open-Source Analytics Matters
100% Data Ownership
Your analytics live on your servers. No third-party access. Export anytime.
Privacy You Control
Configurable tracking, anonymization, and consent controls that adapt to your jurisdiction -- not a one-size-fits-all policy set by a vendor.
No Data Sampling
See every visitor, every session. No statistical estimates or sampled reports.
Matomo vs. Google Analytics 360
Here's what most GA comparisons miss: everything that makes Matomo valuable -- unsampled data, 50 months of retention, raw event access, and reporting that updates in real time -- isn't in the free version of Google Analytics. Those are GA4 360 features.
And GA4 360 starts at $50,000 per year, scaling into six figures for higher-volume sites. Matomo on The KMT Stack gives you the same capabilities -- on your own infrastructure, with your data staying where it belongs.
Typical 3-year GA4 360 cost: $150,000+
Matomo is Part of The KMT Stack
Matomo doesn't live in a silo. As part of The KMT Stack, it connects seamlessly with Mautic for marketing automation, n8n for workflow automation, and Twenty CRM. All managed on private infrastructure. All talking to each other.
Learn About The KMT StackSee How Matomo Fits Your Stack
Let's talk about whether Matomo is the right fit for your organization -- and how it connects with the rest of your marketing technology.
Schedule Your Free Consultation30-minute call. No obligation. We'll assess your needs together.