Higher Ed Marketing

How to Boost Engagement on Higher Education Social Media

The Significance of Social Media in Higher Education In today’s digital age, social media has transformed the way we communicate and share information. Higher education institutions have embraced this change, recognizing social media’s potential as a powerful communication channel. Platforms like Facebook, Twitter, Instagram, and LinkedIn provide universities with an avenue to engage with their […]

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Creating the Perfect Lead Generation Landing Page for Adult Learners Researching Your School

In today’s digital age, educational institutions face the challenge of attracting adult learners to their programs and courses. With the increasing number of online options and diverse learning preferences, it’s crucial to create a lead generation landing page that speaks directly to the needs and interests of this demographic. Understanding the adult learner is the first step in crafting a landing page that captures attention and encourages conversion.

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Digital Marketing in Higher Education Requires New Investment

Surviving the next several years as a school requires investing in digital marketing beyond a basic brochure website and a couple of tweets. The hard truth is that most schools lack the means, executive understanding, and staff to succeed in digital marketing. For example, after twenty years of market availability, a Marketing Automation Platform (MAP)

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Top three Higher Ed Marketing Data Secrets REVEALED!!

1️⃣ Ads don’t work for driving applications They might work for general awareness campaignsThey might work for retargeting campaignsThey might work for bringing in top-of-funnel leads But when you can follow leads from “form fill” to “application,” you realize that these expensive ads are filling the “leads” coffers but not the enrollment ones. Adjust your

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Unveiling New Horizons: How Marketing Automation Illuminates Untapped Educational Markets

Marketing Automation Can Illuminate Untapped Educational Markets for Schools Higher education marketing has undergone significant transformations over the past few decades. In recent years, marketing automation platforms have emerged as a game-changer for those who use one, helping organizations identify and explore potential new markets for their educational products. HeadStart Marketing Platform Helps Identify New,

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Nurturing Student Diversity with a Marketing Automation Platform

Marketing Your Student Diversity with a Marketing Automation Platform Attracting diverse candidates is at the top of the list for most schools, and Higher Ed marketing teams need to do their part to help drive interest and applications amongst this population of prospects. But marketing teams will have difficulty doing that using just a website

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