Marketing Automation Built Specifically for Higher Ed Enrollment Teams

HeadStart shows you exactly how prospects are interacting with your digital ecosystem and makes it easy to provide personalized communication “at scale.”

Identify Prospects

Discover exactly who is engaging with your content and their level of interest

Engage Prospects

Send timely, relevant communication to boost enrollment interest

Qualify Prospects

Automatically score and prioritize your highest potential prospects

Drive Sales & Applications

Increase applications and enrollment conversions seamlessly

Use Case: How Terra State Improves Lead Quality with HeadStart Marketing Platform

“The leads coming from HeadStart have been excellent!”

Cory Stine, PhDSenior Vice President of Innovation and Strategic Planning, Terra State Community College

Experience the only full-featured marketing automation platform configured specifically for Higher Ed marketers by Higher Ed marketers

Discover how HeadStart can transform your enrollment outcomes. Schedule your personalized intro session now!

Pre-loaded with the Tools You Need

Clone-able email templates, contact segments, marketing “drip” campaigns, GDPR-compliant forms, and dynamic web and email content are already part of the system. Copy and modify them in order to get your team up and running quickly.

FERPA-Compliant & Secure By Design

Unlike all other marketing automation platforms, HeadStart ensures your prospective students’ privacy and data security by placing each school in a dedicated private network, with dedicated servers, and a completely separate database.

HeadStart Provides Incredible Value

Cost-effective: Licensing without hidden fees.

No ‘per user’ fees: Train up your whole staff!

Data Accessibility: Complete data ownership and export capability.

Security: Dedicated infrastructure for optimal security and privacy.

Independence: No vendor lock-in, and no long-term commitments.

Reliability: HMP uses AWS and Digital Ocean to provide scalability and reliability.

A few more features we are excited about…

WEB TRACKING

Track which pages your prospects visit to determine their interests. See what forms they fill out and which emails they open

LEAD SCORING

Lead scoring is a great solution for education products (versus programs). Shorter buying cycles make lead scoring a powerful tool.

SEGMENTATION

Segment your contacts manually or dynamically depending on criteria you set. Send emails to segments or use them as the basis for workflows

TEXT MESSAGING

Send bulk SMS to contacts via campaigns or even one-on-one. HMP also accepts replies which enable you to store communications in one place

FORMS

Create and embed forms on your pages to capture data for newsletters and for nurturing your prospects

EMAIL MARKETING

Use the drag and drop email builder, build your own themes, add personalization, and use in automated campaigns or as one-off emails

LIFE CYCLE STAGES

Keep track of the relationship between your contacts and your school with Life cycle stages

GEO-LOCATION

Identify where your prospects are coming from…down to the city/town in order to drive decisions about where to market

PERSONALIZATION

Personalization can be utilized in emails, SMS, landing pages, and emails. Stop sending generic messages and start getting personal

CUSTOM FIELDS

Custom fields let you capture and utilize the data that is meaningful to your marketing efforts.

INTEGRATIONS

HMP can integrate with a variety of platforms either natively via a plugin or by using an API tool such as Zapier or Maker

DYNAMIC CONTENT

Create dynamic content to provide the right message at the right time to a prospect in their journey to become a student. Works on web pages and emails