Understand Your School’s DEI Footprint with our Free DEI Website Analysis Tool

Protect your school from legal and financial consequences related to the “Dear Colleagues” letter sent by the Department of Education

Introduction

In response to the new, vague, federal guidelines, it is crucial for educational organizations to understand their web presence regarding Diversity, Equity, and Inclusion (DEI) content. The DEI Web Audit tool offers a comprehensive solution.

Why do you need this FREE tool?

Protect your school, staff, students, faculty, and research by identifying where your DEI content resides. Understanding this information allows you to make informed decisions about compliance with civil rights regulations. If you are like many schools, you have made a big investment in DEI over the last decade. That content is most likely not centralized but rather spread throughout program info, academic departments, research centers, and much more.

What actually is the DEI Audit tool?

The Keystone Marketing Technology DEI Audit and Analysis tool crawls any provided website in the same way that a government auditing bot may. It generates a Google Spreadsheet listing the top 100 pages potentially containing newly sensitive DEI verbiage. Powered by AI, each page is singularly evaluated to determine if it contains:

– DEI-Related Content
– No DEI-Related Content
– Potentially Contains DEI-Related Content

Each entry includes a link for further human auditing, saving you untold hours when tracking down each instance.

The Fine Print

The use of the DEI Web Audit tool is for one root domain such as “schoolname.edu,” (which should capture public subdomains as well), or one subdomain such as “catalog.schoolname.edu.” That’s not to say you can’t use it more than once with multiple subdomains. Go for it.

There is no guarantee that the DEI Website Audit tool will pick up every instance of DEI-related content in your site. We can only pick up what is publicly available from Google Search. Additionally, AI tools make mistakes. The results of this audit should be used as a guide, and a human being should review every page. Please refer to our Terms and Conditions for further details.

Generate a Free Report and Analysis of Your Top 100 DEI-Related Results

Please only use “school.edu” or “subdomain.school.edu” as your URL in the form below.

Note: Due to AI model server constraints, the audit may take up to 60 minutes. An email containing a link will be sent when the audit is complete.

Need A Deeper or Longer Analysis?

Shoot us an email at hello@keystonemartech.com, and let us know what you are looking for. We can set up an analysis that can go as deep as 700 pages.

How it Works

KMT uses complex, automated workflows to identify and collect public-facing webpages for a given domain. Those pages are then run through a targeted AI prompt for evaluation.

The output of the evaluation is a comprehensive Google Spreadsheet that will be shared with you upon purchase, allowing your team to get started with a human audit. Each row contains:
– Page Title
– The URL in Question
– A Classification of “yes,” “no,” or “maybe” if the content is not clear.
– A short summary of why the AI tool believes this content to be DEI-related
– Any confirming quotes that the AI can pick up from the page being audited.