Your Marketing Stack. Your Data. Your Rules.
HeadStart is a fully managed, open-source MarTech cloud that gives you enterprise capabilities without enterprise lock-in—or enterprise pricing.
Tired of Renting Access to Your Own Data?
Every month, you pay cash or data (or both!) to Salesforce, HubSpot, Google, Zapier, etc., for the privilege of accessing your own customer data – data which they can use, share, or hold hostage when you want to leave.
✕ Per-Contact Pricing Traps
HubSpot starts out free…and then gets real expensive, real fast.
Salesforce will “nickel & dime” you to death.
✕ Task-Based Billing Surprises
Zapier, charging for each execution of each task, can send costs spiraling unpredictably.
✕ Your Data Is Their Data
Google Analytics data belongs to Google. They use it for their purposes – and GDPR authorities in Europe have noticed. And have you tried exporting your data from Hubspot and Salesforce??
HeadStart Marketing Platform – Your Private MarTech Cloud
Four powerful open-source platforms, fully managed on a private infrastructure
Marketing Automation
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Privacy-First Analytics
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Workflow Automation
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Open-Source CRM
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🔒 100% Data Ownership
Your data lives on servers you control. Export anytime. No hostage situations.
🛡️ Complete Privacy Compliance
GDPR-compliant by design. No cookie consent banners needed with Matomo.
⚖️ Predictable Scaling Costs
Flat infrastructure costs. No per-contact fees. No task-based billing surprises.
🔧 Total Integration Freedom
Open APIs. Full customization. Fork it, extend it, make it yours.
*We set up all instance of HeadStart on vetted Hetzner servers. If requested, we will turn the server(s)over to you to manage in-house, if desired.
Marketing Automation
Mautic: Enterprise Email & Automation Without Enterprise Pricing
Mautic delivers everything HubSpot and Marketo offer—email campaigns, lead scoring, landing pages, multi-channel marketing, behavioral tracking—without the per-contact pricing trap that punishes you for growing your list.
- Unlimited contacts—pay for infrastructure, not list size
- Visual campaign builder with drag-and-drop workflows
- Advanced lead scoring and behavioral tracking
- Landing pages, forms, and progressive profiling
- Complete data ownership on your infrastructure
💡 VS. HUBSPOT
A 10,000-contact list on HubSpot Enterprise costs ~$3,530/month. With Mautic on HeadStart, that same list costs a fraction—and you own the data outright. Potential 3-year savings: $77,000+
Matomo: Privacy-First Analytics That Capture 100% of Your Visitors
Google Analytics data belongs to Google—they use it for their own purposes, and GDPR authorities in multiple EU countries have ruled GA4 non-compliant. Matomo keeps your data on your servers, out of Google’s hands, and can be configured to run without cookie consent banners.
- 100% data ownership—your analytics never leave your server
- No data sampling—see every visitor, not statistical estimates
- Cookieless tracking option eliminates consent banner friction
- Heatmaps, session recordings, and funnel analysis included
- GDPR, CCPA, and HIPAA compliant by design
💡 VS. GOOGLE ANALYTICS
GA4’s cookie consent banners cause 30-50% of visitors to decline tracking—you’re flying blind on half your traffic. Matomo’s cookieless mode captures 100% of visitors while improving UX by removing that irritating banner entirely.
Privacy-First Analytics
Workflow Automation
n8n: Connect Everything Without the Task-Based Billing Trap
Zapier’s task-based pricing is a notorious budget killer—one workflow processing 10 spreadsheet rows burns 10 “tasks,” and complex automations can consume thousands of tasks in a single run. n8n’s execution-based model means one workflow run = one execution, regardless of how many steps or data points it processes.
- 400+ integrations including CRMs, email, databases, and APIs
- Visual workflow builder with branching logic and error handling
- Execution-based pricing—one run = one execution, unlimited steps
- Self-hosted = your data stays on your infrastructure
- AI-ready with native LLM nodes for ChatGPT, Claude, and more
💡 VS. ZAPIER
A complex Zapier workflow that processes 1,000 rows might burn through your entire monthly task allocation in one run. With n8n, that same workflow is one execution—predictable, transparent, and potentially saving thousands per year.
Twenty: A Modern, Open-Source CRM You Actually Own
Salesforce is powerful but expensive, complex, and locks you into their ecosystem. Twenty is a modern, open-source CRM built for the way teams actually work—clean interface, powerful features, and complete data portability. Your customer relationships shouldn’t be held hostage by vendor lock-in.
- Modern, intuitive interface—no Salesforce admin certification required
- Contact and company management with custom fields
- Pipeline and deal tracking with visual Kanban boards
- Email integration and activity timeline
- API-first architecture for seamless integration with your stack
💡 VS. SALESFORCE / HUBSPOT CRM
Salesforce starts at $25/user/month for basics, quickly climbing to $165+/user for features you actually need. HubSpot’s “free” CRM pushes you toward paid tiers. Twenty gives you full CRM functionality on your own infrastructure—no per-seat licensing games.
Open-Source CRM
HeadStart vs. The “Typical” MarTech Stack
See how open-source ownership compares to renting from the big platforms
Typical Proprietary Stack
HubSpot + Google Analytics + Zapier + Salesforce
✕ Data Ownership: Vendor owns your data
✕ Pricing Model: Per-contact + per-task fees
✕ Privacy: Data shared with third parties
✕ Cookie Banners: Required for compliance
✕ Customization: Limited by vendor
✕ Exit Strategy: Vendor lock-in
✕ 3-Year Cost (10K contacts): ~$150,000+
HeadStart Private Cloud
Mautic + Matomo + n8n + Twenty
✓ Data Ownership: 100% yours, on your servers
✓ Pricing Model: Flat infrastructure + management
✓ Privacy: Data never shared externally
✓ Cookie Banners: Not required with Matomo
✓ Customization: Full source code access
✓ Exit Strategy: Export anytime, no lock-in
✓ 3-Year Cost (10K contacts): Fraction of proprietary
You Get the Tools. We Handle the Complexity.
The biggest risk with open-source? It’s “developer-dependent.” That’s where we come in.
🔧 Setup & Configuration
We deploy and configure your entire stack on secure, private infrastructure—no DevOps team required.
🛡️ Security & Updates
We handle patches, security updates, and version upgrades so your stack stays current and protected.
🔗 Integration & Automation
We build the n8n workflows that connect your systems and automate your processes—no coding on your end.
📞 Ongoing Support
Strategic guidance, troubleshooting, and training—your fractional MarTech team on call.
Ready to Own Your Own Data?
Let’s discuss whether HeadStart is right for your organization. No pitch – just an honest assessment of your current stack and what ownership could look like. You choose where to go next.
30-minute call • No obligation • We’ll assess your current stack together