Matomo

See Every Visitor. Own Every Insight.

Get the complete picture of how visitors interact with your website—without sharing their data with Google or dealing with cookie consent banners that block half your traffic.

Is Google Watching Your Visitors—More Than You Are?

When you use Google Analytics, your visitor data doesn’t just go to you—it goes to Google. They use it for their own advertising purposes, and privacy regulators in multiple countries have ruled GA4 non-compliant with GDPR. Meanwhile, those cookie consent banners cause 30-50% of visitors to opt out, leaving you blind to half your traffic.

Matomo changes that. Your analytics data stays on your servers, never touches Google, and with cookieless tracking you can capture 100% of visitors—no consent banner required.

What Matomo Does For You

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Track Every Visitor

Cookieless tracking means no consent banners—capture 100% of your traffic instead of the 50-70% you get with GA4.

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Understand Behavior

Heatmaps, session recordings, and funnel analysis show you exactly how visitors interact with your pages—not just pageview counts.

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Protect Privacy

GDPR, CCPA, FERPA, and HIPAA compliant by design. Your visitor data never leaves your infrastructure or gets shared with advertisers.

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Make Better Decisions

No data sampling means you see every visitor, not statistical estimates. Make decisions based on complete, accurate data.

Why Open-Source Matters

Unlike Google Analytics, Matomo is open-source—your data belongs to you, not an advertising company.

🔒 100% Data Ownership

Your analytics live on your servers. No third-party access. Export anytime.

🚫 No Cookie Banners

Cookieless tracking eliminates consent popups—better UX and more complete data.

📊 No Data Sampling

See every visitor, every session. No statistical estimates or sampled reports.

Matomo is Part of HeadStart Marketing Platform – Your Private MarTech Cloud

Matomo doesn’t live in a silo. As part of HeadStart, it connects seamlessly with:

Mautic

Marketing Automation


n8n

Workflow Automation


Twenty CRM

Open-Source CRM

All managed on private infrastructure. All talking to each other.

See How Matomo Fits Your Stack

Let’s talk about whether Matomo is the right fit for your organization—and how it connects with the rest of your marketing technology.

30-minute call • No obligation • We’ll assess your needs together

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