How Marketing Automation Illuminates Untapped Markets
How Terra State Community College used The KMT Stack to discover an unexpected international student recruitment opportunity from Accra, Ghana.
Blog
Practical thinking on marketing technology strategy, integration, and getting real ROI from your tools.
Higher Ed Usually Does Not Need Proprietary Website Platforms
Most higher education institutions don't need expensive proprietary website platforms when WordPress and Drupal offer broader talent pools, better integration, and lower switching costs.
Nurturing Student Diversity with a Marketing Automation Platform
Learn how higher education marketing teams can use marketing automation platforms to identify, track, and nurture diverse student prospects beyond what a website and email alone can accomplish.
How to Create Double Opt-In Email Leads in Marketing Automation Platforms
A step-by-step guide to building GDPR-compliant double opt-in email campaigns using marketing automation platforms, including segments, forms, emails, and automated workflows.