What is Marketing Automation? A Simple Primer
Marketing automation tracks and responds to engagement signals when potential buyers visit your site, read emails, and more. Learn how it provides X-ray vision into your business.
What is Marketing Technology? A Plain-English Guide
Marketing technology represents the ecosystem of your marketing platforms. Learn what MarTech is, why most companies waste 67% of their investment, and how to fix it.
Higher Ed Usually Does Not Need Proprietary Website Platforms
Most higher education institutions don't need expensive proprietary website platforms when WordPress and Drupal offer broader talent pools, better integration, and lower switching costs.
How to Create Double Opt-In Email Leads in Marketing Automation Platforms
A step-by-step guide to building GDPR-compliant double opt-in email campaigns using marketing automation platforms, including segments, forms, emails, and automated workflows.