What is Marketing Automation? A Simple Primer
Marketing automation tracks and responds to engagement signals when potential buyers visit your site, read emails, and more. Learn how it provides X-ray vision into your business.
Enhancing Student Communications with Marketing Automation Platforms
Marketing automation platforms offer higher education institutions a powerful upgrade from outdated listservs, enabling personalized, multi-channel student communications with data-driven insights.
Nurturing Student Diversity with a Marketing Automation Platform
Learn how higher education marketing teams can use marketing automation platforms to identify, track, and nurture diverse student prospects beyond what a website and email alone can accomplish.
How to Create Double Opt-In Email Leads in Marketing Automation Platforms
A step-by-step guide to building GDPR-compliant double opt-in email campaigns using marketing automation platforms, including segments, forms, emails, and automated workflows.