EdTech Marketing Strategy Overhaul: How KMT Rebuilt a $20MM Company's Entire MarTech Stack
A six-month transformation from wasted martech budget to an integrated system that's still driving growth seven years later.
Fractional Marketing: Unify Your Technology and Drive Real Growth
A fractional marketing technologist can bring your disconnected marketing environment into alignment with your business needs, unifying data and driving real growth.
What is Marketing Automation? A Simple Primer
Marketing automation tracks and responds to engagement signals when potential buyers visit your site, read emails, and more. Learn how it provides X-ray vision into your business.
What is Marketing Technology? A Plain-English Guide
Marketing technology represents the ecosystem of your marketing platforms. Learn what MarTech is, why most companies waste 67% of their investment, and how to fix it.
The Leads Coming Through The KMT Stack Have Been Excellent
Terra State Community College shares how The KMT Stack transformed their lead generation, delivering qualified prospects for academic programs and driving enrollment growth.
Digital Marketing in Higher Education Requires New Investment
Most schools lack the means, executive understanding, and staff to succeed in digital marketing. Here's a high-level action plan for schools ready to level up.
Enhancing Student Communications with Marketing Automation Platforms
Marketing automation platforms offer higher education institutions a powerful upgrade from outdated listservs, enabling personalized, multi-channel student communications with data-driven insights.
How Marketing Automation Illuminates Untapped Markets
How Terra State Community College used The KMT Stack to discover an unexpected international student recruitment opportunity from Accra, Ghana.
Nurturing Student Diversity with a Marketing Automation Platform
Learn how higher education marketing teams can use marketing automation platforms to identify, track, and nurture diverse student prospects beyond what a website and email alone can accomplish.