EdTech Marketing Strategy Overhaul: How KMT Rebuilt a $20MM Company's Entire MarTech Stack
A six-month transformation from wasted martech budget to an integrated system that's still driving growth seven years later.
The Leads Coming Through The KMT Stack Have Been Excellent
Terra State Community College shares how The KMT Stack transformed their lead generation, delivering qualified prospects for academic programs and driving enrollment growth.
Digital Marketing in Higher Education Requires New Investment
Most schools lack the means, executive understanding, and staff to succeed in digital marketing. Here's a high-level action plan for schools ready to level up.
Top Three Higher Ed Marketing Data Secrets Revealed
Three data insights every higher education marketer needs to know: why ads don't drive applications, why conversions aren't necessarily people, and why your website is always your biggest asset.
Enhancing Student Communications with Marketing Automation Platforms
Marketing automation platforms offer higher education institutions a powerful upgrade from outdated listservs, enabling personalized, multi-channel student communications with data-driven insights.
How Marketing Automation Illuminates Untapped Markets
How Terra State Community College used The KMT Stack to discover an unexpected international student recruitment opportunity from Accra, Ghana.
Higher Ed Usually Does Not Need Proprietary Website Platforms
Most higher education institutions don't need expensive proprietary website platforms when WordPress and Drupal offer broader talent pools, better integration, and lower switching costs.
Nurturing Student Diversity with a Marketing Automation Platform
Learn how higher education marketing teams can use marketing automation platforms to identify, track, and nurture diverse student prospects beyond what a website and email alone can accomplish.