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The KMT Stack vs ActiveCampaign.

ActiveCampaign gives a small team good marketing automation tools to assemble themselves. The KMT Stack is one system, from first website visit to closed deal, set up for you, for one flat price that does not grow with your list.

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New to the KMT Stack?

What is the KMT Stack?

Your team signs into one place. KMT sets it up with you, and your marketer runs it, with nobody else to hire.

$950 a month, everyone included. Hosted by KMT in Europe.

The KMT Stack home screen for a sample company: web analytics, marketing automation, CRM and the AI assistant in one menu, with website visits, new contacts and CRM records on one dashboard — The KMT Stack’s home screen. Sample data for a fictional company.

At a glance

Good tools to assemble, or one system set up for you.

How many products you buy: KMT Stack
One; ActiveCampaign
One platform, plus a paid Pipelines add-on for deals and lead scoring, and a separate tool such as Google Analytics for website analytics
Who you need to hire: KMT Stack
Nobody. Your marketer runs it with Grep; ActiveCampaign
Your marketer builds it, with free onboarding coaching; ActiveCampaign refers customers who need more to certified consultants
Getting started: KMT Stack
$5,000 launch, set up for you, then 90 days alongside a senior marketing technologist; ActiveCampaign
Free onboarding and migration of your first ten items, then your team builds the rest, or a certified consultant does
Price as you grow: KMT Stack
$950 a month, everyone included, no per-contact fees; ActiveCampaign
About $529 a month for five users and 10,000 contacts, rising with every contact band: about $1,123 at 50,000 and $1,753 at 100,000. New accounts pay for unsubscribed contacts too
Website analytics: KMT Stack
Included; ActiveCampaign
Not included. Site tracking records the pages known contacts visit; for website statistics ActiveCampaign points to tools such as Google Analytics
AI assistant: KMT Stack
Grep, with a monthly allowance that pauses rather than bills; ActiveCampaign
Active Intelligence, included with 500 AI credits a month; advanced features pause when credits run out, and more cost from $10 a month
Prices and packaging: KMT Stack
One product, one price, reviewed at most once a year with 60 days’ notice; ActiveCampaign
Repackaged in 2024, when the sales pipeline became a paid add-on; since November 2025 new accounts pay for unsubscribed and bounced contacts; AI credits added in October 2026
Your data: KMT Stack
Your own instance, hosted in Europe, for your company alone; ActiveCampaign
Hosted in the US, the EU or Australia, assigned by where you sign up from; contact data is also processed in the US
Contract: KMT Stack
Month to month after the first three months; ActiveCampaign
Monthly, or about 20% less paid annually; renews until you cancel
Learning: KMT Stack
Grep on every screen, plus 90 days alongside a senior person; ActiveCampaign
Help centre, free workshops and video training; one-on-one strategy sessions from $79

Compared	ActiveCampaign	KMT Stack
How many products you buy	One platform, plus a paid Pipelines add-on for deals and lead scoring, and a separate tool such as Google Analytics for website analytics	One
Who you need to hire	Your marketer builds it, with free onboarding coaching; ActiveCampaign refers customers who need more to certified consultants	Nobody. Your marketer runs it with Grep
Getting started	Free onboarding and migration of your first ten items, then your team builds the rest, or a certified consultant does	$5,000 launch, set up for you, then 90 days alongside a senior marketing technologist
Price as you grow	About $529 a month for five users and 10,000 contacts, rising with every contact band: about $1,123 at 50,000 and $1,753 at 100,000. New accounts pay for unsubscribed contacts too	$950 a month, everyone included, no per-contact fees
Website analytics	Not included. Site tracking records the pages known contacts visit; for website statistics ActiveCampaign points to tools such as Google Analytics	Included
AI assistant	Active Intelligence, included with 500 AI credits a month; advanced features pause when credits run out, and more cost from $10 a month	Grep, with a monthly allowance that pauses rather than bills
Prices and packaging	Repackaged in 2024, when the sales pipeline became a paid add-on; since November 2025 new accounts pay for unsubscribed and bounced contacts; AI credits added in October 2026	One product, one price, reviewed at most once a year with 60 days’ notice
Your data	Hosted in the US, the EU or Australia, assigned by where you sign up from; contact data is also processed in the US	Your own instance, hosted in Europe, for your company alone
Contract	Monthly, or about 20% less paid annually; renews until you cancel	Month to month after the first three months
Learning	Help centre, free workshops and video training; one-on-one strategy sessions from $79	Grep on every screen, plus 90 days alongside a senior person

ActiveCampaign prices as published on 19 October 2026. Sources.

Which one fits

Choose the one built for the team you have.

The KMT Stack is the better fit if

You want website analytics, marketing automation and a CRM in one system, from a first visit to a closed deal.
You want it set up for you, with a senior marketing technologist alongside your marketer for the first 90 days.
Your list is heading past about 35,000 contacts, where one flat price costs less every month.
You want your data on its own instance in Europe.

ActiveCampaign is the better fit if

You mainly need email marketing and automation, and want the lowest monthly price at a small list.
You sell online and want ecommerce automation, SMS and WhatsApp in the same tool.
Your marketer has the time to build and run the automations themselves.
You rely on ready-made integrations and automation recipes.

Who you need to hire

Good tools still need someone to build them.

ActiveCampaign is built for small teams to run themselves, and it is good at it. But a set of tools is not yet a system. Someone has to build the automations, add the website analytics, set up the pipeline add-on and decide what to measure, which is why ActiveCampaign refers customers to certified consultants for building out automations and for ongoing help.

With the KMT Stack that work is part of the product and the launch. Analytics, marketing automation and the CRM arrive connected, one record per person. Grep answers your marketer’s how-do-I questions on the screen they are on and drafts the work when they ask. For the first 90 days, a senior marketing technologist works alongside them.

What that help costs elsewhere

From $1,200
one-time setup from an ActiveCampaign certified consultant, at published rates
From $650
a month, ongoing help from a certified consultant, at published rates
Included
with the KMT Stack: the setup, Grep, and 90 days alongside a senior marketing technologist

As your list grows

Cheaper at a small list. Not as it grows.

For five users and 10,000 contacts, ActiveCampaign costs about $529 a month against $950 for the KMT Stack. The difference buys website analytics, a launch done for you and 90 days alongside a senior marketing technologist. Past about 35,000 contacts the order flips: ActiveCampaign rises with every contact band, and the KMT Stack stays the same.

KMT Stack
ActiveCampaign

Monthly subscription for five users, paid annually, USD.

See the numbers

	10,000 contacts	25,000 contacts	50,000 contacts	100,000 contacts
KMT Stack	$950	$950	$950	$950
ActiveCampaign	$529	$783	$1,123	$1,753

ActiveCampaign Pro, its recommended plan and the first with attribution, with the Pipelines add-on for deals and lead scoring, for five users (one marketer and four salespeople), paid annually. Contact prices from ActiveCampaign’s own pricing catalogue as of 19 October 2026; accounts opened since November 2025 pay for unsubscribed and bounced contacts too. Website analytics and setup are not included on the ActiveCampaign side. KMT Stack: $950 a month, everyone included, up to 100,000 contacts, plus the one-time $5,000 launch and three months of guided operation.

Questions owners ask

What is the KMT Stack?

The KMT Stack, from Keystone Marketing Technology, is one connected marketing and sales system (web analytics, marketing automation and CRM) with Grep, an AI assistant that amplifies your marketing and sales teams, for one flat monthly price. Your team signs into one place. KMT sets it up with you, and your marketer runs it with Grep, with a senior marketing technologist alongside for the first 90 days. See the KMT Stack.

Do we need to hire a specialist to run the KMT Stack?

No. The KMT Stack is software your team signs into and uses. Your marketer runs it with Grep, which drafts the work and answers how-do-I questions, and for the first 90 days a senior marketing technologist works alongside them. There is no administrator, agency or IT person to add.

Is ActiveCampaign cheaper?

On the subscription at a small list, yes: about $529 a month for five users and 10,000 contacts, against $950 for the KMT Stack. The difference buys full website analytics, a CRM included for everyone, a launch that is done for you, and 90 days alongside a senior marketing technologist. Past about 35,000 contacts ActiveCampaign costs more every month, and it keeps rising with your list; the KMT Stack does not.

Does ActiveCampaign include a CRM and sales pipeline?

Contact records and automation are built in, but the sales pipeline, deals and lead scoring are a paid add-on, Pipelines, available on Plus and above and priced per user. The KMT Stack’s CRM is included, for everyone on your team.

Do we still need Google Analytics with ActiveCampaign?

Usually, yes. ActiveCampaign’s site tracking records the pages that known contacts visit, and for website statistics it points to tools such as Google Analytics. The KMT Stack includes full website analytics, on the same record as each person’s emails and deals.

How is Grep different from ActiveCampaign’s AI?

Both are included, and both pause at their limit rather than billing you. ActiveCampaign’s Active Intelligence works inside ActiveCampaign. Grep works across the KMT Stack’s analytics, marketing automation and CRM, knows your business through a library written with you, and drafts emails, forms and segments when you ask.

We are on ActiveCampaign today. What moves across?

Your contacts come across with their company links, and your forms are rebuilt in the platform and put on your website. The platform is usually live within the first week, and your team learns it over the first 90 days by doing the work alongside us.

Sources

ActiveCampaign figures checked on 19 October 2026, at US prices; plan and contact prices are from ActiveCampaign’s own pricing catalogue, which its pricing page loads. Consultant rates are as published by an ActiveCampaign certified partner. ActiveCampaign is a trademark of ActiveCampaign, LLC. Keystone Marketing Technology is not affiliated with ActiveCampaign.

See what your marketer would be running.

A walk through the KMT Stack, start to finish, with time for every question about switching.

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A walk through the platform, and a way to reach us with your questions.