Web analytics

Measure how your website is working.

See where visitors come from, what they read, and how many become leads. GDPR configurable, and integrated with the rest of the KMT Stack.

See demo

Every report your marketer expects, and a view you will actually read.

Traffic sources, marketing campaigns, pages, goals, and site search, with no sampling. At login, the dashboard gives you a 30-day pulse: visits, new contacts, where your leads come from, and how many visits become contacts.

See the reportsHide the list

  • Traffic sourcesAttract

    Search, referrals, social, and direct visits, with the pages each one lands on. You see which sources bring visitors who stay and get in touch.

  • Tagged linksAttract

    Tag a link in an email, an ad, or a post, and every visit from it is counted against the marketing campaign it belongs to. No more guessing what caused a spike.

  • Site searchAttract

    What visitors type into your own search box, and what they did next. The words they use are the words your pages should use.

  • Pages and contentNurture

    Which pages get read, for how long, and where people leave. The report that tells you what to write next and what to fix.

  • Visitor profilesNurture

    Every visit one visitor has made over time: where they came from, what they read, and on which device. When they fill in a form, those earlier visits join their contact record.

  • Downloads and eventsNurture

    Downloads and clicks to other sites are counted automatically. Video plays, button clicks, and anything else you want measured are added with you during launch.

  • Real-time viewNurture

    Who is on your site right now and what they are looking at. Useful the day a newsletter, an ad, or a press mention lands.

  • Devices and locationsNurture

    The devices, browsers, countries, and cities your visitors use. You see whether your site works for the people actually visiting it.

  • Goals and conversionsMeasure

    Form fills, downloads, bookings, and purchases counted as goals. Every source and page is judged by what it converted, not by how busy it looked.

  • Your 30-day pulseMeasure

    At login, the dashboard shows visits, new contacts, where your leads come from, and how many visits become contacts. The numbers the owner asks for, without opening a report.

  • AnnotationsMeasure

    Mark a site launch, a price change, or a newsletter on the timeline. Months later, you can still see what caused the change.

  • Privacy controlsMeasure

    Consent and data-retention settings, configured with you during launch to meet GDPR. Tracking is first-party, and visitor data is never shared with advertisers.

Connected

The first chapter of every customer's story.

On its own, analytics counts visits. Inside the KMT Stack, the visits someone made before they got in touch become part of their record, and the rest of the platform carries that record to the signed deal. The connections are set up for your business during launch.

  • When someone fills in a form, the pages they read beforehand join their contact record, so their story starts with their first visit, not their first email.

  • The dashboard follows visits into form fills and new contacts, so you see how well your website turns visitors into leads.

  • Grep reads your analytics alongside your contacts and your CRM, so you can ask where last quarter's customers first came from.

The KMT dashboard for a sample company: a 30-day pulse, where leads come from, and how many visits become contacts
Sample data for a fictional company.

Grep

Ask your website a question.

Grep reads your analytics so nobody on your team has to become an analyst. Ask in plain words and it answers with the numbers behind it. When you ask, it can also set up a goal, a segment, or a note on your charts. It cannot delete anything.

More about Grep →

Grep

Most of this month's extra traffic came from one blog post you published in March. Want a list of the pages its readers go on to visit?

Frequently Asked Questions

Can we turn off Google Analytics?

Yes. The KMT Stack's analytics records your site's visits without sampling and covers the reports most teams use Google Analytics for. If you like, run both for a month before you switch the old one off.

What does it tell us that Google Analytics does not?

Who, not just how many. Inside the KMT Stack, the visits someone made before they got in touch become part of their contact record, the dashboard shows how many visits turn into new contacts, and Grep can answer questions across your analytics, contacts, and CRM together.

Do we need a cookie banner?

That depends on your website and where your visitors are. The analytics is first-party and can be configured to meet GDPR, including consent, and we set that up with you during launch.

Is our visitors' data shared with anyone?

No. Tracking is first-party, there are no third-party trackers, and visitor data is never sold, shared with advertisers, or used to train anyone's AI models.

Can Grep change our analytics setup on its own?

No. Grep reads your reports and answers questions. It adds a goal, a segment, or a note only when someone on your team asks, and it cannot delete anything.

Does it work with the website we already have?

Yes. Tracking goes on any website.

Where does our data live?

On a dedicated server in Europe, owned and run by KMT. No other company's data is on it, your data is never used to train anyone's AI models, and a data processing agreement is available.

From the blog

See what your website brings in.

One platform, set up with your team, at one price for every contact.

See demo

A walk through the platform, and a way to reach us with your questions.